Some statistics show that approximately 80% of brands use affiliate marketing programs to make their popularity grow successfully. However, most retailers can find themselves confused on whether to hire an In-House Affiliate Manager or just outsource this service.
In order to actually have a prosperous affiliate marketing program you have to take into consideration several starting points:
- You must recruit the right affiliate for your program.
- Make sure all the affiliates are actively engaged.
- Regulate unsuitable affiliate behavior.
- Communicating with affiliates.
- And last, but not least reporting and analyzing results.
This is obviously something that will require oversight, this is why we recommend using an outsourced affiliate manager.
Making this decision will give you access to a wealth of knowledge and resources that will definitely take your program to the next level. It is important to keep in mind that outsourcing this responsibility doesn’t necessarily mean you are giving up control of your program. But you are enhancing the program with the brightest experts in the industry.
Here are some benefits you will find when hiring and Outsourced Affiliate Manager:
- Experienced OPMs have established, solid and extensive affiliate networks.
- They have the knowledge of what really works and what doesn’t.
- Some prominent OPMs will work hand in hand with experts that handle all aspects of your affiliate program.
- OPMs are usually owners of their own business, so making you succeed will always be in their best interest.
Outsourcing these services to another company to manage affiliate programs has become a common practice. Instead of spending your resources on the heavy wages, time for training and benefits of an in-house employee, you can find it more practical to pay fees once a month and partner with someone who is result focused and make your business growth.